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Knoxx
Industry: Life Insurance
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Insurance
Mobile app
Web app
Knoxx
Redefining Insurance with a Human Touch
Development tools:
React
Next
Vue
Design tools:
Figma
Duration:
6 months
Overview
With roots firmly planted beyond Nigeria's borders, Knoxx, a leading life insurance group, embarked on an ambitious expansion into the Nigerian market. Determined to revolutionize the insurance landscape, they sought a technology partner with deep expertise in Nigerian policies, compliance, insurance, and digital transformation.
After a rigorous vetting process, Digicore emerged as the ideal collaborator, ready to embark on this transformative journey alongside Knoxx.
Problem statement
The Nigerian insurance industry was largely traditional and manual, with a focus on transactions rather than customer relationships. Knoxx recognized the need for a more holistic approach, one that would integrate insurance into the lives of Nigerians, providing guidance and support along the way.
Solution
Knoxx envisioned a digital platform that seamlessly blended customer and life planner mobile apps, web apps, and admin interfaces. This ecosystem would digitize manual processes, automate procedures, and provide a consultative, lifestyle-oriented approach to insurance.
Scope/Research
Delving into the intricacies of the Nigerian insurance market, Knoxx sought to understand the unique needs and expectations of Nigerian customers. Extensive research was conducted, revealing a desire for personalized advice, lifestyle integration, and a seamless digital experience.
Our process
The project was meticulously divided into two phases, ensuring a structured and manageable approach. Phase 1 focused on developing customer and life planner mobile and web apps, along with comprehensive admin interfaces. Phase 2 encompassed the integration of additional components, such as a Life Planner Digital Workspace.
Designs and iterations
A user-centered design approach was adopted, with iterative development cycles ensuring continuous improvement and refinement of the platform. User feedback was actively incorporated throughout the process, ensuring that the final product would meet the needs and expectations of both customers and life planners.
Results
The Knoxx project has been a resounding success, transforming the company's operations in Nigeria and setting a new benchmark for digital innovation in the insurance sector. The platform has been widely praised for its user-friendly interface, intuitive navigation, and comprehensive range of features.
- Enhanced customer experience: Customers have expressed their satisfaction with the platform's ease of use, accessibility, and the non-transactional, lifestyle-oriented approach it offers.
- Improved operational efficiency: The digitization of manual processes and automation of procedures have significantly reduced operational costs and improved the overall efficiency of the company's operations.
- Competitive advantage: Knoxx has established itself as a leader in digital innovation within the Nigerian insurance sector, attracting new customers and strengthening its market position. The Knoxx project serves as a testament to the power of technology in transforming traditional industries and delivering exceptional customer experiences. By embracing digital transformation, Knoxx has not only enhanced its operations in Nigeria but has also laid the foundation for continued growth and success in the years to come.
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